Let's make
Spaces
Premium

Premium is born the exact moment people experience that your brand offers more value than any alternative. It is a perception that is consistently fulfilled. While that may sound abstract, it can be distilled into a simple equation:

Exceptional Quality + Consistent Experience + Emotional Value + Trust = Premium Brand

VISION

You have the Spaces.

We have the Faces.

We transform Spaces from a network of separate locations into one tailor-made hospitality brand. Powered by dedicated faces and an intelligent guest experience, we create an identity that breaks with convention.

Hospitality, delivered fundamentally differently.

THE SPACE

Our first thoughts

OUR FIRST IMPRESSION

Looking at the floor plan, we identified several opportunities to improve the layout. The reception and coffee bar are currently positioned to the right, making them less visible upon arrival. Relocating both the coffee bar and the repro area to the heart of the workplace would create a more central hub for activity and interaction.

Working and collaboration spaces could then be organized around a central hospitality square, while quieter focus areas are positioned further away in concentric zones. This creates a natural transition from vibrant, social spaces to calm, focused work environments.

A reception area with coffee to service Dentons and first time Spaces guests. A meet&greet lounge for external guests and a Hospitality Area for central activity. The repro space also has a more central position.

CONCEPT

The Faces Standard

SIX PILLARS

Dedicated Recruiter
The Faces crew is recruited exclusively for Spaces.
Hospitality Assessment
Every candidate completes an assessment to evaluate service instinct and a proactive mindset.
Roberto Payer Programme
Hosts are trained according to internationally recognised 5 star principles, shaped by Roberto Payer’s distinct methodology.
Spaces & Faces Academy
A tailored onboarding that embeds our service philosophy before every Host steps onto the floor.
On-the-Floor Coaching
Continuous coaching transforms training into everyday behaviour through real-time guidance and feedback.
Quarterly Certification
Hosts are recertified every quarter to maintain the Faces & Spaces standard and drive ongoing development.

The Faces Standard
Developed by D&B Hospitality Guru Roberto Payer, former General Manager of the Hilton Amsterdam and Waldorf Astoria Amsterdam.

PEOPLE ARE THE PREMIUM

Designed for Spaces, our four Face profiles redefine how hospitality is organised. Rather than dividing work into traditional functions, we assign ownership of moments. Every location is carefully assessed to determine the ideal combination of Faces.

First Impression Officer
Owns the arrival, makes every member feel expected
Arrival • Recognition • Welcome • Community • Orientation

Experience Officer
Owns the entire guest and member experience
Technology • Workplace • Meetings • Hospitality • Support

Wellbeing Officer
Owns the atmosphere, ensures Spaces always feels ready
Presentation • Wellbeing • Readiness • Comfort • Care

Culinary Officer
Owns the daily ritual, creates another reason to stay
Coffee • Food • Nutrition • Locality • Vitality

NO GOLDEN STANDARD WITHOUT GOLDEN RULES

We Never Forget a Face
Every guest is genuinely known, never processed.
Every Arrival Matters
You only get one chance to make a first impression.
Make the First Move
Anticipate needs before a question is even asked.
Beyond the Script
Outstanding hospitality comes from instinct, not instruction.
No Front Line
Every Face owns the entire journey, not just a single post.
Consider It Done
Every request is carried through to a solution.
We Protect Focus
Enable members to do their best work.
Every Detail Speaks
Premium is communicated through details before words.
Every Space Is Ready
Members never witness preparation, only readiness.

DATA-DRIVEN

Recognition
by design

Every member is unique, and so is the experience we create. Member Profiles capture everything that matters, from preferred meeting room layouts and coffee orders to dietary requirements, technology preferences and personal milestones. Every Face has instant access to the insights needed to deliver hospitality that feels genuinely personal. Because it is!

F&B

Culinairy space

People don’t choose Spaces for desks or meeting rooms alone. They choose a destination that helps their people thrive.

At the heart of the Spaces value proposition is the Hospitality Square, a tailored F&B concept built around one culinary identity and a flexible plug & play model. Every location is individually assessed to create the ideal combination, reflecting its size, character and community.

Curated Retail